Today I wanted to share with you my top 5 essential things that every aspiring blogger needs. I hear so many people saying they want to start a blog or a YouTube but don’t know where to begin. To be honest, you begin with throwing yourself head first into this thing and never look back, even when it’s really difficult and it seems pointless. I want to share 5 things that have definitely helped me with blogging, as I have had my blog since February 2015 and I am loving it more and more with every post I write.
A KICK ASS ATTITUDE
This might seem like a weird one to start with, but I think the most important thing for people who want to blog, is for them to REALLY want it, and to be prepared to be as committed as possible. Blogging is something that can take years to really kick off in the way that you might want it to- to get recognition for your hard work, for people to start taking you seriously, etc. It’s so important to have that ‘can do’ attitude about your blogging and also be passionate about it. Blogging shouldn’t be some kind of obligation that you HAVE to do. Sometimes, yes, it’s a pain in the butt and I feel like I don’t want to face the computer and type out a long-winded post pretending to be all chipper. So I don’t- I stay away for a few days until I feel like I’m not having to force myself to enjoy the writing, and then I let it all flow. It’s so much easier to do this if you have a passion for whatever you’re blogging about, because it will show in your work otherwise. Stay focused, stay motivated, stay positive, and you’ll start off with the powerful mindset that’s so important.
A CLEAR OUTLOOK
I found it difficult at first to really pinpoint what I wanted to blog about, and this showed in my first posts. I knew what I liked in general; photography, beauty, baking, fashion… but this all seemed a little scattered. Then I came across the term ‘lifestyle blogger’ and it all became clearer to me. I could do different posts based on the things that I enjoyed while aiming them towards making peoples’ lives better. This sounds really weird but that’s basically what a lifestyle blogger/social influencer is. Someone who helps others find cool things to do, wear, bake, visit… Once I had the clear view of that title in my head, the posts seemed to write themselves really. I try to space apart my posts so that I don’t have loads of the same type in one big bunch, but sometimes I’ll do a mini series such as Baketember where I specifically did recipe posts every day for the first week in September. If you have a clear idea of what you want to post and the kind of blogger you want to be, it’ll be so much easier to gain structure to your blog and help increase the engagement that your posts have.
So this is also really important; you need to really stay on top of things. I am an organisation freak anyway, I mean I have so many different planners, schedules, lists… my whole life is formed from paper and pen and that works for me. You don’t have to be as anal retentive about it as I am, but it definitely helps to have some kind of planner so that you can sort out a blogging schedule around your life, make sure plans don’t clash, have post ideas jotted down so you don’t forget them. I never would have come this far if I wasn’t so organised, because I plan posts far in advance and ideas of little series I want to do. It helps with the motivation as well because you know you’re working towards something solid, not floating around with vague ideas of what to do with your blog and not achieving anything in the end- it becomes an endless cycle of frustration believe me!
TIME AND COMMITMENT
This goes hand in hand with the organisation and clear outlook- making sure you set aside enough time to really dedicate yourself to your blog. You need to have a couple of hours (at least) per week to dedicate to blog post writing, engaging with followers and people you’re following, expanding your feed, editing photos, scheduling posts. It all take time and can be quite hard to fit in last minute around a full time job or bust lifestyle. I found that while I was studying for my university exams as well as working a full time job, I had to be very careful with how I spent my free time in terms of making sure I put enough hours into my social media sites to make sure they didn’t completely get neglected. I soon got into a schedule of planning my Instagram feed during my lunch break at work, thinking of blog post ideas and jotting them down on my commutes, working on blog posts while I was on trains going home or long journeys… it all fits in around your life but you have to make sure you are putting enough hours in to make sure your content is as interesting and high quality as you can make it.
I was going to use this last space to tell you how you need to have the right equipment, but that’s not really as important. You can have a crappy old laptop, only get wifi in the coffee shop down the road, and have a really rubbish camera- it doesn’t matter as much as what I’m going to suggest. Patience. Patience is in a way more important than having fancy equipment. You need to understand that your blog, Instagram, YouTube etc won’t grow to tens of thousands of followers overnight. It takes a lot of time, hard work and patience to wait for this to happen. You will see that the more work you put into your social media sites, the more you’ll get out of it. As you gain a larger number of followers, the overall number will grow quicker. The more high quality posts you upload, the more people will be interested in reading them compared to very generic and badly written posts. It takes a long time to find your writing style, to find the thing that keeps people coming back to your blog. I’m still waiting for this surge of fame to happen- well, not really, but I mean that I’m aware of the fact I’m still a small fish in a very big blogger pond. I’m still working so hard to achieve everything I want for my social media and understand that it could still take another few years yet, so there’s no point in getting downhearted right now. It just takes a lot of work and a lot more patience, and it will all pay off in the end!
So there’s my rather long-winded take on my 5 blogging essentials. It might not be what you were expecting but these are general things that I feel are so important to people who are considering starting a blog, and they have helped me immensely in my creation of my blog, Instagram and YouTube accounts. I’m still using these tips even today and will continue to do so throughout my social media career because they’re pretty essential!
Lots of Love,